The bcg matrix of hp

To strive in this competitive environment the firms should have an edge over the competitors.

The bcg matrix of hp

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The bcg matrix of hp

Today Wal-Mart has more than 10, stores in more than twenty eight different countries. The Cash Cow Quadrant is when a company has a high market share in a slow growing industry and the company generates more cash than the amount of cash that is needed to maintain the business.

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I feel that Wal-Mart fits in this quadrant because they have the highest market share in the industry; in addition the industry has a slow growth rate.

Roberts, May 28, The growth rate for this superstore is 3. Wal-Mart was able to develop into a complete service superstore by adding a complete grocery store to its stores. Consumers are able to go to one store and do their normal household shopping, clothes shopping, and grocery shopping.

The key is that Wal-Mart continued to offer more while keeping the cost very low.

The bcg matrix of hp

Another reason I feel Wal-Mart fits into the Cash Cow quadrant of the BCG matrix because it currently accounts for the majority share of the super center market. In addition, Wal-Mart has a very successful advertising campaign that enables it to convey its low prices and the fact that it will match the price of any product offered by any competitor.

Wal-Mart ability to offer the lowest prices in combination with the largest selection of products and service within one superstore is what has enabled this company to be a Cash Cow, according to the BCG matrix.

1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early ’s. It is a well known tool for a marketing manager. It is a well known tool for a marketing manager. BCG Matrix The BCG matrix developed by The Boston Consulting Group is “the best known and most often applied” product portfolio model nowadays (Mooradian, Matzler, & Ring, ). It describes the growth rates and market shares for the products carried by . BCG Matrix The BCG matrix developed by The Boston Consulting Group is “the best known and most often applied” product portfolio model nowadays (Mooradian, Matzler, & Ring, ). It describes the growth rates and market shares for the products carried by J.C. Penney.

Roberts, Bryan and Natalie Berg. May 28, More essays like this:BCG Matrix in the Marketing strategy of HP – HP’s Personal computer and Imaging & printing related other products are businesses which are stars in the BCG matrix..

The enterprise solution offered by the company such as network infrastructure, software services, data analytics and IT support system is also starred in the BCG matrix due to having such a broad product portfolio.

bcg (boston consultanting group matrix) table for bcg matrix hp division id segments revenue % profit % growth rate % market shre % a ess 19 2 11 b hps 17 20 8 c software 5 14 d ipg 30 8 e psg 32 42 f hphs 2 BCG Matrix in the Marketing strategy of HP – HP’s Personal computer and Imaging & printing related other products are businesses which are stars in the BCG matrix.

The enterprise solution offered by the company such as network infrastructure, software services, data analytics and IT support system is also starred in the BCG matrix due to having such a broad product portfolio.

Key Business Solutions: Essential problem-solving tools and techniques that every manager needs to know (Financial Times Series) Paperback – October 3, Published: Mon, 5 Dec Personal computers and technology industry is dynamic and fast growing with increased advance in technology hence companies in it are faced with high competition are subject to various factors that influence their operations.

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