For example, radio interviews can be an effective way of communicating with targeted audiences that are likely to be interested in what you have to say. Also, you can do most radio interviews them from the comfort of your own home or office. Note however, that nearly all shows require that you use a landline, not a cell. Both actions let you make your interview available to more people than just those who happened to tune in to listen when you are on the air.
How to Get Radio Interviews: Gordon You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio.
My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1, interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.
Our system may not be right for everyone. After all, we are both pretty good amateur publicists. We know how to dangle bait and reel the stations in, and our schedules are fairly flexible.
But if you feel comfortable promoting your products, will work harder for yourself than anyone else will, and are well-organized and disciplined, you may want to take advantage of our experience.
Sometimes we call them. Other times we fax, and sometimes we e-mail them. There is no one magical right or wrong initial approach. Each show operates a little differently, and we often like to mix up the routine.
Regardless of how we make the initial contact, we always follow up. We never assume that the show is not interested if we do not get an immediate response. Hosts, after all, are extremely busy people, and on any given day, they are inundated with pitches from available guests from all over the country.
In fact, we often have to follow up several times. Steve once made as many as 15 calls to one show before he finally got booked. He was told and he has often heard this that the reason the producer finally called him was precisely because he was so persistent.
Of course, you do not want to become a pest.
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Again, there are no hard and fast rules about how many times you may have to follow up. My feeling is that if you do not get a response after three or four attempts, just go on to the next show. Be sure to keep good records, though, of when you contacted a particular show and of the names of your contacts there.
Materials for a Broader List When we fax or e-mail, we always provide the hosts with a TV Guide -like capsule description of our books, a list of questions they can ask us, a brief biographical sketch, and information on where the book is available.
I do not want to imply that many talk-show hosts are lazy, but you would be surprised how many times the hosts repeat the information verbatim. Not every host will ask the same questions you provide them, in the exact same order, but many of them will.
We also do not limit ourselves to the top talk shows. Many news shows and drive-time morning shows on oldies, contemporary hits, and even country stations need to fill air space and are looking for interesting guests.
These shows are not listed in the more popular media directories, but we have been able to identify them simply by calling the station and talking to the Program Director.
Operating as an Expert We also get more interviews by positioning ourselves as experts in our fields in our case, Hollywood and by offering commentary and anecdotes about topics in the news.
After a celebrity dies, he gets even more interviews by offering to tell anecdotes about that celebrity. The receptionist is the first and very often the only person the listener will ever reach.
He can be reached at NRBooks aol.Minnesota Public Radio is one of the nation's premier public radio organizations, operating a regional network of more than three dozen stations in Minnesota and its neighboring communities.
John Gunther is a composer and multi-instrumentalist playing Saxophones, Clarinet, and Flute. With a restless musical spirit, he explores all forms of jazz from traditional to avant-garde as well as classical music, world music, and experimental electronic music.
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